Research on decision quality and freedom of choice.
Featured research
When does AI search the web? When buyers say your name.Ask an AI assistant about a specific product by name, and most of the time it searches the web. Ask a general question that names no product, and it usually answers from memory.- 8 min readSoftware marketsMore options than anyone can look atBuilding keeps getting cheaper. The number of options grows with it. The attention people can give a decision does not.
- 8 min readAI searchWhen AI finds the current fact, it uses it.We tested 39 facts where an AI assistant's memory of a software product disagreed with the vendor's own page. When its web search found the current fact, the assistant used it.
- 6 min readAI searchBefore matching a single product to a buyer, we tested whether AI answers can be trusted.In our small sample, web search made no measurable difference to how often AI answers about software were right. Asked the identical question again, the AI sometimes changed its answer.
- 7 min readAI searchWhen does AI search the web? When buyers say your name.Ask an AI assistant about a specific product by name, and most of the time it searches the web. Ask a general question that names no product, and it usually answers from memory.
- 5 min readBuying guidesRun a software selection like a project.A software choice shapes budgets, workflows and teams for years. Run it like any other project: scope it, name the stakeholders, write requirements before the demos, and write down why you decided.
- 4 min readBuying guidesWeigh your priorities before you compare.Every product wins its own demo. Agree as a team on what is required and how the trade-offs weigh before you compare, and the comparison becomes a question of fit.
For vendors
Know your buyers before they choose.
Juukbox, from OpenDecision, captures the questions buyers ask, in their own words. Get in touch to understand the buyers who choose your competitors.